California Rubber

California’s and Nevada’s Authoritative Voice of Hockey

Jr. Kings’ fundraising success reaches new levels


Fundraising in an effort to make the game more affordable for their families has always been at the forefront of the Los Angeles Jr. Kings’ mission.

Recently, the club has gained some serious traction in that department thanks to the generosity of a couple of high-profile, locally-based businesses, as well as added assistance from the NHL’s Kings.

“It’s taken some time, effort and valued relationship-building, but I’m happy to say we’re really turning the corner as it relates to building up our Financial Assistance Program,” said Jr. Kings executive director Kelly Sorensen.

The Jr. Kings’ Financial Assistance Program is in place to lower player dues at all levels, with the goal of creating an endowment where the organization can continue to provide the best possible youth hockey experience, and at the same time offer much more financial assistance to its current families and those who want and deserve to be a part of the club.

Lucky Brand – a leading multichannel apparel retailer – is all in. As part of its continued partnership with the NHL’s Kings, Lucky is now supporting several youth hockey development programs, including the Jr. Kings and their newly minted Education Center.

Located inside El Segundo’s Toyota Sports Center – home of the Jr. Kings and the official practice facility of the NHL’s Kings – the Education Center includes study cubicles for the Jr. Kings players and an area for video and whiteboard sessions.

“As a club, we’re so proud of what this room stands for, and to have Lucky Brand take the lead in supporting the project speaks volumes to its commitment to the growth and success of our student-athletes,” said Sorensen. “Their generosity can’t be understated.”

The Jr. Kings are also benefiting from a recent fundraising effort spearheaded by another Kings sponsor, Floyd’s 99 – a full-service barbershop.

As part of the initiative, every Jr. Kings family has received a Jr. Kings Financial Assistance Rewards Card in which 25 percent of all sales from haircuts and product purchased at any Floyd’s 99 Los Angeles and Orange County location are being donated to the Jr. Kings’ Financial Assistance Program each month.

The donation of sales will cap at $25,000, and the program will run until April 30, 2016.

“This is a huge opportunity for our club,” said Sorensen. “If we support it collectively – and I know we will – it’ll significantly benefit so many of our families financially.”

And the Kings themselves are raising the stakes in support of the Jr. Kings’ cause.

Earlier this month, the big club donated a prize package to the Frozen Fury exhibition game in Las Vegas that was raffled off by the Jr. Kings with all proceeds benefiting two of the organization’s teams that will compete in February’s famed Quebec Pee Wee International Tournament.

The next raffle in play? A similar trip for two to the Windy City to watch the Kings take on the rival Chicago Blackhawks on March 14, 2016. All proceeds will go directly towards Jr. Kings’ Financial Assistance Program.

“The Kings’ support is so vital to the success of not only our program, but the continued growth of youth hockey across Southern California,” said Sorensen.

“This is an exciting time for our club, and we’re appreciative of what these generous organizations are providing – all to benefit the development of our young men and women.”

– Brian McDonough

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